Platform for specialist travel agencies
Your local knowledge is the product. We built the AI that knows it.
LoreTrip lets specialist agencies feed their curated expertise — the restaurants they'd send their own family to, the trails only locals hike, the guesthouse that doesn't advertise — directly into an AI trip planner that prioritises what the agency knows is best. Not what has the most reviews.
The problem
Your expertise is your advantage. Packaging it shouldn't take all day.
A strong travel advisor can build an exceptional proposal. But doing it repeatedly takes hours — the first draft, the itinerary structure, the destination copy, the daily flow, the revisions, the client-facing polish.
Meanwhile, your clients expect speed and personalization. The more bespoke the trip, the more manual the work.
LoreTrip helps you respond faster while keeping the proposal thoughtful, specific, and yours.
The real gap in AI travel
AI recommends what's popular. Agencies recommend what's good.
Generic AI trip planners pull from the same pool: aggregated reviews, sponsored listings, SEO-optimised content. The result — every destination starts to look the same. The same 10 restaurants. The same "hidden gems" that 4 million people visited last year.
The agencies who actually live and breathe their destinations know better. They know the restaurant where the food is genuinely great — not the one with 4.8 stars because tourists don't know what else to compare it to. They know the bike rental that actually maintains its fleet. The viewpoint that isn't on Instagram yet.
That knowledge has always been locked in the advisor's head, delivered one email at a time.
LoreTrip surfaces it. Agencies curate their trusted partners, places, and experiences in a dashboard. The AI prioritises those curated picks in every itinerary it generates — confidently, contextually, on-brand. The output is a trip plan that reflects what the agency genuinely believes is the best way to experience the destination.
Not the most reviewed. Not the most affiliated. The most trusted.
From client brief to branded proposal
Seven steps. One workflow.
LoreTrip supports the workflow from curation to client handoff — without taking the advisor out of the loop.
Build your knowledge layer before any traveler asks a question.
Mark your trusted partners — the family-run hotel by the lake, the wine bar your guide swears by, the kayak outfitter that's never late. Set priority levels. Add notes. Flag seasonal relevance. This curated layer becomes the AI's first preference. When a traveler asks for "a great lunch near the coast," the model doesn't search the internet. It reaches for what you've already approved.
Understand
Capture traveler preferences, constraints, and intent from natural conversation.
Structure
Convert loose requests into a clear trip plan you can edit and refine.
Draft
Every AI suggestion draws from your curated pool first. You're refining from a strong base, not correcting from scratch.
Refine
Adjust, lock, remove, and reshape anything before the client sees it.
Present
Deliver a polished, branded proposal that reflects your agency — not a generic AI tool.
Monetise
Service fees, accommodation margin, activities, and supplier partnerships — built in.
How it works
A real proposal, in minutes — not days.
01 — Client request
Start from how clients actually talk.
A client sends a brief: “We want 10 days, nature, food, something authentic, maybe the coast and the mountains, not too much driving.” LoreTrip turns that into a structured trip profile your advisors can shape.
02 — Advisor refinement
The AI drafts. You decide.
Every recommendation is editable, removable, and advisor-approved before it reaches the client. Lock the parts that work. Replace the parts that don't. Insert the supplier you actually trust.
03 — Branded handoff
A proposal that looks like it came from your best advisor.
Clients receive a polished, professional itinerary on your domain, in your tone, with your logo. LoreTrip stays out of sight. The relationship stays yours.
What the traveler gets
A trip that feels personally recommended, not algorithmically generated.
Travelers can browse ready-made packages or build from scratch. They can take a 12-day itinerary and say "make it 9 days" or "swap the lake day for a wine region." The AI adjusts — but every swap still draws from the agency's curated knowledge. The human touch doesn't disappear when the traveler customises.
Many travelers love a package but wish they could tweak it — an extra day here, a different activity there. With LoreTrip, that flexibility is built in. The 80%-right package becomes 100%-right, and every modification still respects the agency's curated quality.
The difference is subtle but powerful: the traveler feels like they're getting advice from someone who knows the country. Because they are. The AI is the delivery mechanism. The agency is the intelligence.
Example · choosing a restaurant in the old town
Data-driven vs. knowledge-driven.
Generic AI planner
Recommends the restaurant with 2,400 reviews and 4.6 stars. It's fine. It's busy. It's optimised for tourists.
LoreTrip-powered agency
Recommends the restaurant with 180 reviews their team has eaten at 30 times — because the chef sources from local farms, the portions are honest, and it's where they'd take their own visitors. Curated in the dashboard, prioritised by the AI, served as a confident recommendation.
Why it's different
Not another generic travel AI. Built around the agency.
Curated intelligence, not crowdsourced data
Recommendations come from what your team has vetted, not from aggregated reviews. Priority goes to partners and places you've deliberately chosen.
Traveler flexibility, agency guardrails
Clients can modify packages, extend trips, swap activities. Every adjustment still draws from your curated pool. Customisation without quality drift.
The agency is the brand, the brain, the beneficiary
White-label means your name. Curation means your taste. Revenue architecture means your margin. LoreTrip is infrastructure, not a competitor.
Revenue-aware
Proposals that support your commercial model — service fees, supplier margin, curated activities, insurance — not just inspiration.
Specialist-grade
Strongest where travel requires taste, context, nuance, and pacing. Not a list of popular attractions.
Human-in-the-loop
Your expertise shapes every plan. The model proposes; the advisor edits, locks, and signs off.
Open by design
Works with the tools you already use.
LoreTrip is bring-your-own infrastructure. Your maps provider, your reviews signal, your supplier APIs, your payment rails, your model key. Your data stays yours. Nothing is locked behind us.
Maps & routes
Google Maps
Reviews · signal only
Google Reviews
Inventory
Supplier & booking APIs
Payment
Stripe
Operations
Calendar & CRM
Your model
Bring-your-own AI key
Who this resonates with
Two kinds of agencies. One shared belief.
If you say:
“I know my country better than any algorithm.”
LoreTrip turns that conviction into a competitive advantage. Your knowledge becomes the AI's knowledge. You're not adopting a tool — you're amplifying what already makes you different.
If you say:
“Show me the conversion numbers.”
Curated, specific recommendations convert browsers into bookers at higher rates than generic suggestions. Differentiation isn't just philosophical. It's commercial.
Who it's for
Built for travel sellers.
Designed for the professionals who sell travel — small teams with deep expertise, loyal clients, and high standards.
The AI layer
Built on Claude. Tuned for travel.
LoreTrip is built on Claude by Anthropic — known for nuanced reasoning, long-form coherence, and safety. Claude handles the heavy lifting: understanding traveler intent, drafting itineraries, adapting tone to your brand, and explaining why each recommendation fits.
Claude's long-context reasoning and brand-tone adaptation make it uniquely suited for travel — a domain where nuance, pacing, and cultural sensitivity matter more than speed. LoreTrip is designed as a showcase of what Claude can do when paired with genuine human expertise.
You handle what matters: supplier selection, pricing, feasibility, client relationships, and the taste that makes your agency different.
Read the independent market assessment (PDF)Your expertise, amplified
Travel is becoming AI-native. The agencies should still own it.
LoreTrip is in private build with launch partners. If you run a specialist agency and want to see how this fits your workflow, get in touch.